11 Jolly journey selling and promoting concepts to drive product gross sales this season

By Kelsey Johnson September 6, 2023

For many companies, the vacation season is the right time of yr for product gross sales. Whether or not or not or not you promote giftable crafts or a enterprise course, December is a time when people are opening their wallets and making purchases. 

It’s important to run promotions to encourage your purchasers and potential purchasers to spend at your small enterprise. And all through the holidays, you may make your selling and promoting actually pleasing!

Don’t merely ship one totally different e mail telling folks to purchase your merchandise. Instead, strive one among our 9 concepts for eye-catching and interesting journey selling and promoting.

Leap forward to your favourite of our journey selling and promoting concepts:

1. Festive piece of email assortment
2. E-mail distinctive flash product sales
3. Create a trip current info
4. Throw a themed social gathering
5. Provide current card specials
6. Cross-promote trip specials
7. Have enjoyable the 8 days of Hanukkah
8. Create a bingo card
9. Interact each day with an introduction calendar
10. Donate to charity
11. Run a trip referral contest

1. Festive e mail sequence

Create a sequence of holiday-themed emails that current value to your subscribers. 

This may occasionally embrace reward guides, DIY journey duties, interactive video video video games, each day trivia, or journey wallpaper for telephones. 

The goal of those emails is to create pleasure and anticipation for the next e mail. That methodology when it’s time to ship a product gross sales e mail, your emails will stand out from the gang.

Correct proper right here’s two examples of journey impressed interactive emails.

2. E mail distinctive flash product gross sales

It’s often suggestion to check out what the larger corporations are doing and take a chapter from their info. 

So strive what the most important on-line retailer does to create pleasure and urgency with their “lightning presents” which they ramp up predominant as so much as black friday and cyber monday. Chances are you’ll promote one or two merchandise at a low value for a really restricted time – like 24 hours.

Ship out distinctive flash sale presents to your e mail subscribers. Chances are you’ll even tease out on social media that flash sale gadgets is prone to be distinctive for anybody who’s in your e mail doc. It will very properly be an environment friendly choice to delay your e mail viewers.

3. Create a visit reward knowledge

Looking for presents for numerous folks is way extra sturdy than looking for in your self. Arising with reward concepts for companions, kids, mother and father, and buddies is a wrestle for everybody all through the vacation purchasing for season.

So create a present knowledge for the vacation prospects perhaps to purchase your merchandise. This AWeber purchaser has a inventive “cozy” reward knowledge for feminine-oriented merchandise.

You’ll have the ability to do one issue related, together with merchandise all via numerous costs, so purchasers know what it’s a ought to to offer, from stocking stuffers to that one big journey reward.

Bear in mind to ship fairly a number of emails and put up all via social media, too. As shortly because the data is created, you need to drive as fairly a bit consideration to it as doable.

4. Throw a themed occasion

Chances are high, your viewers, purchasers, and prospects in all probability have a whole bunch in widespread. They could need to meet one another — particularly explicit individual or on a reside establish.

So this journey selling and promoting thought is to throw your purchasers a celebration. It’d very properly be espresso or champagne at your retailer, an disagreeable sweater Zoom establish, or a donation change.

It doesn’t matter what, a reside occasion will get folks contained in the journey spirit and lets them join. 

There is no such thing as a such factor as a such issue as a more sensible choice to develop a neighborhood than a get-together with nearly or particularly explicit individual. To spice up product gross sales by the occasion, present a reduction alongside the occasion or make a sport that options your merchandise (see the bingo card beneath).

5. Present reward card specials

Among the many many finest journey promotion concepts to make further product gross sales is to offer reward having fun with enjoying playing cards. Virtually all people seems to be searching for presents for his or her household, buddies, and even co-workers or purchasers. Your small enterprise might have the very best reward for them.

Take into accout, reward having fun with enjoying playing cards aren’t only for brick and mortar companies that promote t-shirts, toys, or meals. You’ll be able to create a “giftable” product, it doesn’t matter what you promote.

For example, whenever you happen to offer a course for $500, promote merely the primary or hottest video for $25. It’d very properly be the very best reward, and the prospect to get a mannequin new purchaser.

Or, whenever you happen to’re a advisor, present an in-depth session or first assembly as a stand-alone product. Your present purchasers can buy it for a pal or specific explicit individual of their neighborhood. As quickly as additional, you’ll find yourself with a mannequin new purchaser.

Use Canva to create a digital and/or bodily coupon so the precise explicit individual receiving the reward nonetheless has one issue to open.

Cross-promotions are a really well-liked selling and promoting tactic, any time of the yr, however notably as a part of your journey selling and promoting promoting advertising marketing campaign. All folks from small companies to massive firms use partnerships to drive further product gross sales.

Correct proper right here’s the best choice to get began: Uncover a company that sells to the same viewers as you, however sells a particular product. Present their purchasers a particular low worth and have them present yours a reduction.

Then — and correct proper right here’s the right half — ship a cross-promotion e mail to each of your subscriber lists. This opens up the prospect as a option to market to a completely new viewers.

Take a look at this event of journey selling and promoting cross-promo between Starbucks and Uber Eats. I’m guessing they supplied quite a few espresso and deliveries from these emails.

Cross-promotions is prone to be so simple as a reduction for anybody utilizing a specific code. Or, you may pair it with the bingo journey selling and promoting promoting advertising marketing campaign (add merchandise from each corporations to the bingo card).

Ship all of it along with a celebration for everybody! There’s no draw once more to getting all folks collectively for some journey cheer. And whenever you happen to can affiliate it alongside together with your small enterprise to spice up your on-line presence, all of the higher.

7. Have time the 8 days of Hanukkah

Not all folks is acutely aware of concerning the traditions and celebrations surrounding Hanukkah. For a lot of who do, take the prospect to indicate your viewers. Use the eight days to encourage folks to be charitable and analysis further concerning the Jewish religion.

For example, the headphones company AfterShokz despatched this e mail wishing a cheerful Hanukkah to all individuals who celebrates and suggesting eight methods to unfold delicate this season.

Not each journey selling and promoting e mail should be supposed for product gross sales. It’s an unbelievable numerous to attach collectively alongside together with your purchasers as folks with households and traditions.

Vital phrase: Regularly take into account to be culturally delicate in your whole journey selling and promoting. For a lot of who don’t know the precise option to say one issue, don’t say it in the slightest degree.

8. Create a bingo card

Cross-selling and upselling your purchasers is the best choice to learn from product gross sales all through the holidays. A bingo card is prone to be merely the difficulty to encourage purchasers to make that additional buy.

Correct proper right here’s an event bingo card impressed by an AWeber purchaser’s Etsy retailer:

Correct proper right here’s how one can create your very non-public journey bingo card, utilizing Canva: 

1. Create a bingo card with 9 squares (like a tic-tac-toe sport). 
2. Add small, pretty priced upsell merchandise or add-on companies to every bingo sq.. You possibly can make the middle sq. free whenever you need, or add a extremely well-liked product.
3. Present a freebee or low worth when any individual makes a “bingo.” (They’ll draw a straight or diagonal line by the use of the squares of merchandise/companies they’ve purchased.)

You’ll be able to create an attention-grabbing bingo card merely utilizing Canva, and embrace it in your emails for a ravishing, pleasing, and interesting expertise in your purchasers.

9. Work together each day with an creation calendar

Creation calendars are an unbelievable Christmas selling and promoting thought to spice up curiosity and product gross sales.

After I was a toddler, our creation calendar merely revealed an image day-after-day (less complicated occasions). Nonetheless recently creation calendars reveal chocolate, presents, meals and wine, and even promotions day-after-day.

To rearrange an creation calendar in your journey selling and promoting, you merely want to offer one issue new of value on each day basis from December 1st till the twenty fourth. Every day might comprise a particular low worth proportion, a small giveaway, or promotions on explicit merchandise/companies. 

This AWeber purchaser who sells packs of baseball having fun with enjoying playing cards presents an creation calendar with 24 thriller packs and an decoration for day-after-day.

Be inventive: You’ll be able to collaborate with completely totally different corporations to offer reductions on their merchandise, too.

Thriller is the mandatory issue to creation calendar’s success. For a lot of who do a digital creation calendar, your purchasers and prospects will defend coming as soon as extra to your web site on each day basis to see what the mannequin new specific is. (That’s good in your website positioning, too.)

10. Donate to charity

Donating to charity (on #GivingTuesday or one different time) is a unbelievable journey selling and promoting concept that shows off your altruism and paints your model throughout the actual delicate. 

Along with being a feel-good selling and promoting tactic, by donating you incentivize charity-conscious purchasers to resolve on to buy at your small enterprise over others.

There are a number of of one of the best ways you is prone to be inventive with donations and likewise make further product gross sales:

1. Present to donate a sure proportion of all product gross sales on a particular day or week
2. Match donations made to a charity you care about (or that’s associated to your commerce) on a particular day
3. Present $X to the charity you care about for each sale made on a particular day or week
4. Donate your corporations or merchandise to any individual in want with each sale on a particular day

Donate, really actually really feel good, and inform all folks about it in your subsequent journey selling and promoting e mail.

11. Run a visit referral contest

Referrals can often be the very best option to get new purchasers, notably in a time when folks should social media for getting suggestions. Persuade your largest followers to say you — and reward them for it.

If you have already got a referral program — e.g. $20 whenever you refer any one who makes a purchase order order order — you may double it for the vacations to $40. Present 10% off for the mannequin new purchaser’s first buy, too (or further whenever you happen to can).

Better nevertheless, flip journey referrals correct proper right into a contest. Whoever sends you principally in all probability probably the most purchasers, social followers, and even merely new leads, can win one among your further worthwhile corporations or merchandise.

Have pleasing with this contest. You possibly can make badges or countdown graphics in Canva, and ship them in your emails selling the rivals.

Announce your journey selling and promoting concepts with AWeber

Prepared to start out bragging about your worthwhile journey promotion? Ship it in an e mail promoting advertising marketing campaign utilizing AWeber. Get started with a free account in the mean time.