By Sean Tinney August 17, 2023
Anybody who writes usually, can relate to this – It takes fairly a number of effort and time merely creating with the right points. Then on prime of that it’s important really write it, and rewrite it, and rewrite it some additional.
As a content material materials supplies creator, you don’t merely write for one channel, most undoubtedly you write for quite a few channels – like a weblog, e-newsletter, social media.
There are only some targets it’s important try to pay money for with one factor you write:
1 – Don’t be boring
2 – Put together the reader one issue they received’t know
3 – Depart an impression that causes readers to truly actually really feel like they’ve to reply or react
Attributable to those targets (actually, they’re my ideas for writing partaking content material materials supplies), there are days the place it’s possible you’ll battle to provide you content material materials supplies concepts.
Then if you do have an thought, it might take you only some hours to jot down down one piece of content material materials supplies.
Nonetheless when there was a way to make writing content material materials supplies sooner and simpler whereas nonetheless producing giant partaking content material materials supplies, you’d be all for it – appropriate.
That’s the place repurposing content material materials supplies comes into play.
On this weblog (which by one of the simplest ways by which was repurposed from a e-newsletter), you’ll uncover 10 glorious methods to repurpose your content material materials supplies. Plus I’ll share some examples of one of the simplest ways I’ve repurposed my content material materials supplies for elevated engagement.
Repurpose e-mail proper right into a mannequin new weblog
I used to try my e-newsletter content material materials supplies and weblog content material materials supplies as two totally fully completely different methods. Till I wrote this email correspondence as soon as extra in Might. It was about how one can develop your organization with additional and higher critiques.
I assumed it might make an unimaginable weblog submit, so I did some key phrase analysis (which I do for all my weblog posts) and located there was an exquisite search quantity for “how one can get Google critiques”.
To repurpose the content material materials supplies to a weblog I wanted so as in order so as to add some additional supporting content material materials supplies, however the core story was there. Test it out in your self: Recommendations on one of the simplest ways to get Google critiques: A step-by-step knowledge to boosting your product gross sales.
Repurpose weblog content material materials supplies for a social submit
That’s the best methodology to repurpose content material materials supplies, merely pull one essential nugget of data out of your weblog and make it a social submit. Embrace the weblog submit URL to assist drive additional visitors to your weblog content material materials supplies.
On this event, I repurposed content material materials supplies from a weblog submit on the “greatest fonts for emails” and turned it correct proper right into a Twitter submit by highlighting one of the best methods to find out on an e-mail font. Plus I added a graphic exhibiting one of the best fonts. By along with the URL (as a bitly hyperlink) I used to be able to drive further visitors to the weblog submit.
Repurpose weblog content material materials supplies for a Thread
In any other case you presumably can summarize the required issue parts of your weblog with a Twitter Thread.
Correct proper right here’s an event of a weblog submit on “how one can develop your e-mail itemizing utilizing YouTube” that I was a Twitter Thread.
Make your e-newsletter a social submit
I took this textual content the place we talked relating to the brand new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her all through the video) 5 minutes to make.
Then I added the archive of the e-newsletter (furthermore referred to as a Publication Hub) so anybody, even after they weren’t on our e-mail itemizing, could also be taught it.
Have you ever learnt that every one AWeber accounts come outfitted alongside alongside along with your very non-public Publication Hub – proper right here’s how yow will uncover it.
Flip a weblog into e-mail content material materials supplies
Take that weblog you merely created or just some of your hottest posts and alter it into an e-mail e-newsletter.
You might have quite a few fast and easy choices for turning your blogs into e-newsletter content material materials supplies (considerably if in case you may need an AWeber account).
Various 1: Use the feed challenge
In AWeber accounts there’s a “feed” issue all through the drag & drop builder. Pull the feed challenge into your e-mail, then add your weblog URL and your newest weblog posts are routinely added to your e-mail.
You’ll be succesful to present the picture, title, description, creator, and date for every weblog.
The feed challenge could also be used for YouTube movies and podcasts.
Various 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
If you happen to occur to jot down an extended sort piece of content material materials supplies, it could be robust to then repurpose it into a brief sort content material materials supplies akin to a e-newsletter.
That’s should you presumably can ask AI to summarize your weblog.
AWeber has an AI writing assistant attribute constructed straight into the e-mail message builder. Merely open up the short and ask AI to summarize your submit.
Correct proper right here’s an exquisite fast it’s important use to confirm the equal high quality is produced:
Summarize this weblog submit [blog url]. Write it inside the equal tone and voice because of the weblog submit. Hold the phrase rely to beneath [include how many words you want the newsletter to be] phrases.
I used this fast all through the video beneath and the outcomes have been glorious.
Repurpose a e-newsletter for a YouTube video
As shortly as your content material materials supplies’s written, you principally have a top level view for a YouTube video. Now it’s time to share your experience in a video.
On this event, I took the publication about Threads that we already repurposed for social media and had one among my colleagues create a YouTube video.
This gives us way more methods we’re able to make use of that one piece of content material materials supplies for quite a few totally fully completely different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from current content material materials supplies isn’t merely restricted to newsletters. Weblog posts furthermore make good content material materials supplies for movies.
Correct proper right here’s an event of a weblog submit (E-mail design methods: A knowledge for non-designers) that we repurposed correct proper right into a YouTube video.
Since weblog posts are sometimes an extended form of content material materials supplies, you don’t must be taught it verbatim. Instead break your weblog submit out into sections the place you presumably can give attention to key parts of your submit.
Repurpose content material materials supplies correct proper right into a lead magnet
You might have all this glorious content material materials supplies in your weblog, YouTube movies, your e-newsletter, and presumably social media which you presumably can bundle collectively to create a lead magnet.
Begin with content material materials supplies that’s driving most probably in all probability essentially the most visitors, that is often a superb indicator that’s a preferred matter.
Correct proper right here’s an event of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing better emails. Our portion was to show readers on the various kinds of copywriting formulation that can very properly be used to jot down down better emails. We pulled the content material materials supplies from this weblog submit titled “The three greatest copywriting formulation for e-mail selling and promoting.”
Repurpose content material materials supplies correct proper right into a course
Creating an internet course is a unbelievable methodology to monetize your content material materials supplies. Plus when utilizing current content material materials supplies from a weblog submit, creating this course may presumably be a fairly fast and easy effort.
To create value in your on-line course, it’s essential to bolster your current weblog content material materials supplies with supplementary gives. These may very properly be slideshow reveals, partaking movies, infographics, templates, and fully completely different assist property that cater to fairly a number of studying preferences.
Fortunately, user-friendly platforms like Teachable and Thinkific make the entire course of of making an internet course very easy.
Correct proper right here’s an event of a course we created in Thinkific. The course, “24/7 E-mail Promoting Masterclass,” was created utilizing some content material materials supplies from our weblog and fully completely different supporting gives.
Drawing on the wealth of educated insights available on the market from our content material materials supplies, we curated a particular studying expertise that resonates with our prospects and helps them develop to be better e-mail entrepreneurs.
Repurpose content material materials supplies for a podcast episode
Attempting concepts for a podcast episode? Look no additional than your current content material materials supplies. Publication and weblog content material materials supplies make good points for a podcast.
The right half is you principally have an indicator on how well-liked that content material materials supplies is probably by your e-mail opens and clicks or weblog visitors.
AWeber created a gaggle of podcast episodes primarily based solely on the content material materials supplies from this Ultimate Info to E-mail Promoting.
Correct proper right here’s an event of a type of podcast episodes:
Your flip
Repurposing content material materials supplies shouldn’t be a mannequin new, revolutionary technique. It’s really a extraordinarily strategic a part of a well-rounded selling and promoting plan. Nonetheless you’d be shocked what number of good content material materials supplies writers don’t apply this technique. Me included, till not too method again.
So if you happen to haven’t began repurposing your content material materials supplies, no time like the current to start out out out. If in case you may need been, let me know what methods you benefit from.