Branding for Strength Coaches Part 3: Selling Your Programs

Promoting Your Programs

Once your program page is optimized, the next step is to promote it effectively. Here’s how to get the word out and drive sales.

Leverage Social Media

This one feels like a gimme, but social media really is your best friend for spreading the word that your programs are finally up for grabs. Platforms like Instagram, TikTok, and LinkedIn are great for connecting with people — just make sure you’re putting your effort in the right place for the audience you want to target.

Here are a few ideas for different types of content you can use to get athletes clicking on your sales page:

• Post Workout Clips: Share short videos of exercises or workouts featured in your program.
• Countdown to Launch: Build excitement by teasing your program launch date.
• Client Wins: Highlight testimonials or progress photos from past clients to showcase real results.
• Tag @TrainHeroic: Engage with TrainHeroic’s social media for amplification!

Pro Tip: Use a mix of static posts, reels, and stories to keep your content dynamic and engaging.

Engage Existing Clients and Build Trust

Your current network (think friends, parents, siblings, cousins, etc.) is a goldmine for selling your programs — they already trust you and your coaching. Here’s how to engage them while building credibility with potential new clients.

Encourage Reviews and Testimonials
Ask your early clients for honest feedback and display their quotes on your sales pages. Reviews add social proof and build trust with new athletes who may be on the fence about signing up.

Upsell as a Natural Progression
Pitch your programs as the next step in your clients’ journey. For example, if a client just finished a four-week foundational program, suggest they level up with an intermediate or advanced option. Frame it as an opportunity to keep their momentum going and continue making fitness gains.

Use Exclusive Offers
Reward loyalty by offering early access or discounts to your existing clients. It’s a great way to make them feel valued and drive initial sales.

Highlight Success Stories
Share the wins of clients who’ve completed your programs. Did someone add 50 lbs to their squat? Drop a race time? Highlight these achievements on your profile, sales pages, and social media. Use a mix of written testimonial and video interviews if possible!