Building Motivation: Strategies for Athletes & Coaches to Stay Inspired

The Missing Piece: Motivation in Fitness

Are your social media feeds flooded with glamorous workout videos and diet trends? What about talk of finding the consistency to follow through on any of your goals? What’s often missing from the conversation is motivation—the spark that gets you moving and keeps you going.

I own a small strength club in Connecticut, and I approach this article from the perspective of a coach and gym owner. However, whether you’re a coach or an athlete looking for ways to stay motivated, you’ll find something useful here.

Let’s be honest: motivation is one of the most important factors in fitness. You can have the best program, the perfect technique, and the ideal intensity, but none of it matters if you don’t have the motivation to start and stick with it.

The Fire That Fuels Progress

Many people want the results that come from working out but delay action for years. It often takes a spark—an event or realization—to finally get them started. But once that fire is lit, the key to long-term success is learning how to keep it burning.
This article will outline the strategies I use to help my clients stay motivated, engaged, and showing up consistently.

The Right Kind of Motivation: Carrots vs. Sticks

You may have heard of the “carrot and stick” approach to motivation. The stick (punishment) can push people to take action, but only as long as the threat remains. For example:

“Work out, or you’re cut from the team.”

This type of motivation isn’t sustainable. Instead, I focus on carrots—positive incentives that make people want to improve, not just force them to.

1. Record Keeping: Tracking Progress for Motivation

One of the oldest and most effective motivators in strength training is tracking progress. From the moment humans started lifting heavy objects, we have measured them to track improvements.

Recording weights, reps, and times creates benchmarks to beat. It turns workouts into a game where you compete against yourself, and nothing is more motivating than seeing tangible progress. TrainHeroic makes this one easy with all the tracking tools and ways to record your rep maxes for all the different lifts.

2. The Power of Community

I often ask new members, “Do you know the secret to success?” They usually say, “Giving 100% every set.” But I tell them:

“The secret to success is in the high fives.”

The encouragement you get from others is a powerful motivator. This is why gyms like CrossFit and Orange Theory thrive. It’s not just about the workouts; it’s the shared experience of training together, pushing each other, and celebrating wins.

If you currently work out in a gym where no one knows your name, where you scan in, put your earbuds in, and work out alone—consider switching to a gym that fosters a supportive community.

3. Staggered Starts: Adding Competition to Workouts

A simple way I introduce motivation into workouts is through staggered starts. Here’s an example:

Baseline Mile Times:

Next Workout – Staggered Start Times:

This setup ensures everyone finishes at the same time, turning the workout into a fun, competitive challenge where athletes push harder knowing others are trying to catch them.