Branding for Strength Coaches Part 2: Getting Started in the TrainHeroic Marketplace

Key Branding and Optimization Tips

Branding goes beyond a photo and a bio. Here are some essential tips for keeping your brand consistent throughout your profile.

Consistency in Tone and Style

Your brand voice should carry through every part of your profile. If your bio is more motivational, make sure your program descriptions are as well. If your coaching style is intense and no-nonsense, reflect that in your language.

We mentioned this in Part 1 on marketing communication: “Targeted messaging is far more effective than generic content that tries to speak to everyone.” Keep a level of consistency in your messaging and you’ll attract the right clients.

SEO Tips for TrainHeroic

If you want to get your hands dirty and try some more advanced marketing tactics, you can take your marketplace page’s SEO into account. SEO, or Search Engine Optimization, is the practice of using specific keywords in text blocks to make your profile more discoverable on search engines. On the TrainHeroic marketplace, SEO can help clients find you when they search for specific training styles or goals.

Keywords depend entirely on your niche. For strength coaches, some useful keywords might include:

• “Functional fitness for beginners”
• “Powerlifting for women”
• “Strength and hypertrophy program”

Considering the possible keywords in your program titles and descriptions can improve your visibility when clients search on the marketplace or even on Google.

Here are some resources with free keyword research tools:

1. MOZ
2. Backlinko
3. SEMrush
4. Keyword Tool

Final Thoughts

Setting up a marketplace profile that reflects your brand takes some planning, but it’s well worth the effort. By focusing on quality photos, a strong bio, detailed program descriptions, and strategic pricing, you’ll be well on your way to attracting athletes who are the right fit for your coaching style.

Explore the TrainHeroic marketplace now and get started on crafting a profile that brings your coaching brand to life.

Ready to set up your profile? Download our free checklist to start building a marketplace presence that truly represents your brand.